Learn more about how I help services marketing through the web. Please feel free to contact me if you need a custom solution that’s not on this page.
Your Digital Storefront.
Your website is (or should be) the hub of your digital strategy. Like the optimized aisles of your local supermarket, your website should look great and function excellently. If your visitors are tripping over your messy interface or can’t find what they need, don’t be surprised if they shop somewhere else.
Get Smiles When Your Message Arrives.
No one likes getting selfish emails. Despite being one of the oldest technologies of the internet, email is still an incredibly powerful tool for reaching your audience. Just make sure each and every email provides value for the reader – otherwise you’ll quickly find your list no longer cares when you show up in their inbox.
Marketing That’s Working, Even When You Aren’t.
Automating your marketing is both a strategy and an art. It’s one of the best parts of online marketing – create communications that you can set and forget. However, it’s important to find a balance so that hands-off doesn’t become impersonal or unavailable. If you can set it up correctly, you’ll get to sit back and watch the magic happen.
Compelling Video is King.
The difference between a still image and video can be gigantic – but only if it’s done right. Telling your brand’s story or communicating benefits through a well-made video can engage your audience better than almost anything else.
People Are Visual.
Make your website and marketing materials stand out from everyone else. Design is too often thought of as “pretty pictures”, but engaging the eyes of your visitors is an important part of getting them to stick around. Though people might grudgingly accept ugly design as a necessary evil for their work (e.g. outdated CRMs), quality graphic design is a must for websites.
Make All Paths Lead to Cash.
What good are leads if they aren’t turning into customers? While your website should be a great place for your leads to visit, it should also be goal-oriented. Are you making it obvious what the next step is? If not, their next step might be leaving your website.
Google Likes Speed
…and so do your visitors. As websites grow bigger they tend to also slow down as plugins and other elements are added to enhance the “experience.” But visitors expect fast websites these days, and to some waiting over 2 seconds for a page to load is too long.