Search Engine Optimization is one of those things that can take a substantial investment of time and energy, and so is one of those things that many business owners and marketers push into their “later” pile.
It’s also one of those things that brings a lot of long-term benefits. So, if you can’t afford to spend time on it, here’s an SEO trick you can use to at least give yourself a leg up.
Find the Keyword
Challenge yourself, make it a game, or just do whatever it takes to get in the habit of going through this exercise:
Before you publish your page or blog post, find the most important phrase in your article. Ideally, this will be something 3-6 words long that exemplifies what your article is about.
It could be in title of your post, or maybe it’s a snippet from the conclusion paragraph.
For example, if a post is called “5 Best Ways to Raise Your Rates”, the phrase might be “raise your rates”, or it could be a snippet found later in the post: “how to raise my rates”.
Either of these could be a search query your ideal visitor is entering into the search engines, and by actively targeting it, you make your website that much easier to find.
Make It Easy For the Search Engines
Now that you’ve found your keyword, you need to make sure the search engines know that’s what your page is about.
First, and most importantly, put the keyword into your title tag (or have your web guy do it for you if you’re less tech-savvy).
Second, and this is easier if you have more pages on your website, link back to your page using anchor text that includes all or some of the words in your keyword phrase.
Anchor Text: usually blue and underlined, this is the link text itself that when clicked, takes you to the new page. For example: this is anchor text.
This SEO trick will make sure you have at least a basic strategy in place to help both your visitors and the search engines find your content.
Of course, more advanced SEO gets a lot more complicated than this. When you’re ready to take the next step, make sure to consult with a Search Engine Optimizer on how to take it to the next level.